When attempting to reach their demographic audience, insurance agents must think outside the norm and develop content that is engaging and informative. This will assist in getting insurance leads that can quickly turn into conversions. While email marketing for insurance agents is a popular way to attract prospects, writing good blog content can help position you as an industry leader.

As a insurance agent, capturing information on your landing page is essential to getting qualified leads for your agency. Once you create your landing page you need to make sure it has these 6 components for it to be as effective as possible. 

Advertising on TV is a wise choice for insurance agents who want to reach a larger audience. Whether it is a quick commercial spot or a local talk show appearance, TV ads are great for increasing your agency’s visibility. When you highlight your agency through TV ads, future clients will see your newest and most exciting products and your agency will enjoy a boost in insurance leads.

Current marketing advice for homeowners insurance agents mostly centers around digital advertising. While internet marketing has its place, many agencies have learned not to ignore traditional media when they want to increase business and promote their brands. In particular, advertising home insurance on the radio can offer an affordable and effective way to brand and market a local agency to the right audience. Seventy percent of Americans are within the reach of a local radio station, and people spend an average of about two hours a day listening.

"Please add me to your LinkedIn network."

When we see that inviting phrase in our email inbox, we are immediately curious, flattered, and hopeful. If you're like many insurance agents who use social media to identify insurance leads, LinkedIn can be a powerful tool to help identify prospective clients, build relationships, and close sales. To use your LinkedIn profile to its fullest advantage, it must reflect positively on you and your professional position as an insurance expert and local resource.

LinkedIn is a social networking platform designed for professionals. Although its use can be of merit to quite a few people, there are some situations where LinkedIn can work against you, rather than for you. Insurance agents may see LinkedIn as a great way to attract and connect with other people, but unless it is an insurance agent platform, participation could become problematic. Here are 10 people you should NOT connect with on LinkedIn:

Getting specific messages to your existing customers and generating new insurance leads in unique ways like through email marketing for insurance agents can be challenging. Having a blog for your insurance agency allows you to write about timely and relevant topics for your audience and gives you the ability to distribute this content via email and social media while targeting specific keywords to help you rank higher in search engines like Google, Bing, and Yahoo .  But what blog topics should an insurance agent write about? 

As an insurance email marketer, there are a number of do’s and don’ts that should be an important part of the strategy. In this new year, taking the time to reassess and develop new objectives should be a high priority. There may have been a number of things that did not work in the old strategy. Setting new resolutions to have an effective reach to your target market is key. When seeking insurance leads, here are a few to consider: