LinkedIn is popular among business professionals, but not everyone takes advantage of LinkedIn's full potential. While primarily designed to be an outlet for networking, it has evolved in a number of ways. There are a number of reasons why LinkedIn advertising for insurance agents may be beneficial for your agency, but it's important to know if your agency is ready and how to measure your return on investment. Here are a few things insurance agents should know about LinkedIn advertising:
Variety
While LinkedIn advertising may be beneficial in a number of industries, insurance agents may be seen as trolling for information. It is important to be selective when choosing the venue for advertising. Because this is a platform for networking, advertising your services for insurance leads may not be well received if done in the wrong manner.
Is it right for you?
As an insurance agent, getting the right clientele that will purchase home insurance in Florida, and the other products in your portfolio is essential. You need to determine whether or not this would be the right venue in which to do advertising. If you can build a network of complimentary industries and businesses like realtors, bankers, home improvement companies, etc. to refer you new customers through advertising, then LinkedIn advertising is right for your insurance agency.
Measuring the analytics
When you advertise, you should always use a platform that can give you metrics to evaluate what campaigns work, and which ones do not. LinkedIn can tell you how many people read your articles, how many clicks per impression you get, and myriad other insightful details about your ads and sponsored updates. This will help you determine whether or not this is a viable option for you and your business, but make sure you know how to interpret these results.
Choosing the right budget
When assessing any advertising campaign, your budget should be one of the first elements to address. Being able to determine what is necessary to get the insurance leads you require is key. Although LinkedIn has an opportunity for advertising, knowing whether or not this is a good platform should be decided with small increments and increased over time if receiving positive results. LinkedIn advertising can be more expensive than other social media platforms like Facebook and Twitter, but the ability to directly target only professionals based on industry, job title, number of employees, etc. is extremely valuable as well.
Audience
Choosing the right audience is important. You want to make sure your ads are well received, and that is a big component of where you choose to advertise, the budget, and the way you structure your campaigns. For insurance agents, this is very important. It's important to exclude as many professionals as possible who will waste your ad dollars. An impression spent on another insurance agent or on someone in a non-complimentary business is a waste of your ad dollars. LinkedIn gives you the opportunity to include and exclude based on demographics.
These tips should help you when deciding to possibly advertise on LinkedIn. For agents selling Florida homeowners insurance, finding the right outlets that reach more than just professionals should be a consideration. Having the right demographic to advertise your business will lead to additional insurance leads, and give you a strong footing in the industry.
For more LinkedIn help, read 10 People You Shouldn't Connect With on LinkedIn.
