When it comes to your customers, nothing makes a better impression then a personal relationship. According to a Nielsen study, 70% of consumers trust online reviews more than any other form of marketing. Businesses that stay connected with their customers typically garner more positive reviews than those that are out of the loop, and technology has put multiple tools right at the fingertips of today's independent insurance agents. Consider these 10 ways to stay connected with established and potential clients on the Internet.

Marketing for an insurance agency is a lot like marketing for any other type of business. If you follow the right steps, your online advertising efforts will be successful, you will get a lot of insurance leads, and you will build a successful and thriving online presence.

However, this is easier said than done. If you're wondering why you can't seem to rank in Google search results, you may be doing something wrong. Rest assured, though, that most problems can be fixed. Here are 5 reasons your page might not be ranking, and how you can fix them for your agency's website.

As an insurance agent, it is important to stay visible and engaged with your customers. One of the ways you can do this is by having an up-to-date website for your insurance agency that allows customers to find what they want, provide additional information, and gives them a reason to return. The best way to do this is by improving your SEO.

When creating a marketing plan, insurance companies and agents need to have a strategic mindset. There are a few elements that should be included every step of the way. Here are some things that you cannot forget when formulating your plan:

As more people turn to online reviews to gather information on the companies they are considering doing business with, it is important to keep a steady stream of positive reviews available and accessible. How can insurance companies generate these reviews? Here are a few suggestions:

In today’s market, it is important to utilize a number of platforms to engage your audience. As an insurance agent, the more visible you are, the likelihood of increasing your customer database grows. Using social media platforms to connect is essential. Today’s home insurance customer wants complete interaction. Having an active Facebook page, Twitter account, and articles on LinkedIn is not only smart, but demonstrates that you are completely immersed in what is going on.

When you are really busy, sometimes you feel like you don't have time to get a blog post published for your insurance agency. Here at Southern Oak Insurance, we encourage our agents to share blog posts that we've posted or that other agency's have, in order to give your customers good content. The only catch is to make sure you've given the writer credit. Follow this guide below on how to share a blog post on your social media platforms when you're running short on time. 

When attempting to reach their demographic audience, insurance agents must think outside the norm and develop content that is engaging and informative. This will assist in getting insurance leads that can quickly turn into conversions. While email marketing for insurance agents is a popular way to attract prospects, writing good blog content can help position you as an industry leader.

As a insurance agent, capturing information on your landing page is essential to getting qualified leads for your agency. Once you create your landing page you need to make sure it has these 6 components for it to be as effective as possible. 

"Please add me to your LinkedIn network."

When we see that inviting phrase in our email inbox, we are immediately curious, flattered, and hopeful. If you're like many insurance agents who use social media to identify insurance leads, LinkedIn can be a powerful tool to help identify prospective clients, build relationships, and close sales. To use your LinkedIn profile to its fullest advantage, it must reflect positively on you and your professional position as an insurance expert and local resource.