As a insurance agent, capturing information on your landing page is essential to getting qualified leads for your agency. Once you create your landing page you need to make sure it has these 6 components for it to be as effective as possible.
1. Your Agency Logo
Making sure your company logo is visible is very important. It gives a face to your agency's name, thus registering with potential leads when they're ready to buy home insurance.
2. Clear Menu
Every landing page should have a clear menu that mimicks the one on your website. This way people assume they are already on your website and can easily click through to other pages after they're done.
3. H1 Tag
For SEO purposes, having a H1 Tag, or a Header Tag, is a must. This is just a simple headline for your landing page that is the highest level of text that tells search engines what your site is all about. Make sure you also include 1 important keyword that you're focusing on to help boost your SEO.
4. Valuable Content
The content on your landing page needs to be relevant to what your user would have been searching for in order to get to your page. It should have at least 250 words and not contain a much fluff.
5. Support Image
Every page needs a support image. This image should be able to give the user an idea of what you're page is about without fully reading it yet.
6. Form
Having a native form on your landing page is essential. Once you have given the user information that they were looking for, allow for some time for them to take an action and generate a lead for you. Without landing page forms, you may lost 70% of web traffic.
7. Social Sharing
Having social sharing buttons on your landing page makes it easy for anyone to share your content, in-turn generating more possible leads!
While you're make sure you landing pages are effective you also need to be sure that your social media is doing its job to bring possible leads to your insurance agency. Download our eBook to start putting your social media strategy in place now!
