--- title: Why Your Insurance Agency's Web Page Isn't Ranking description: Marketing for an insurance agency is a lot like marketing any other type of business. If you follow the steps, you'll build a successful and thriving practice. image: https://blog.southernoak.com/hubfs/SOI_Blog_6.png --- [![Florida Homeowners Insurance - Southern Oak Insurance](https://blog.southernoak.com/hs-fs/file-1316105448-png/layout/logo.png)](http://southernoakins.com) [![](https://blog.southernoak.com/hs-fs/file-1316105483-png/layout/btn_agent_login.png)](https://soi.policyport.com/wps/portal/soiagent/!ut/p/c4/04_SB8K8xLLM9MSSzPy8xBz9CP0os3hnd0cPE3MfAwODQBMjAyM3Z29njwBfIwMLU_2CbEdFAMOiBOg!/) [![](https://blog.southernoak.com/hs-fs/file-1316105478-png/layout/btn_become_agent.png)](http://info.southernoakins.com/florida-homeowners-insurance-agency-appointment-request) [![Facebook](https://blog.southernoak.com/hs-fs/file-1321650047-png/layout/btn_facebook.png)](https://www.facebook.com/SouthernOakIns) [![Twitter](https://blog.southernoak.com/hs-fs/file-1321630027-png/layout/btn_twitter.png)](https://twitter.com/SouthernOakIns) [![LinkedIn](https://blog.southernoak.com/hs-fs/file-1321410970-png/layout/btn_linkedin.png)](http://www.linkedin.com/company/southern-oak-insurance-co) [![Demotech](http://southernoakins.com/wp-content/themes/SouthernInsurance/images/logo_demotech_header.png)](http://www.demotech.com/search_results_fsr.aspx?id=12247&t=2) Call us Today at 877.900.3971 - [Home](http://southernoak.com/) - [About](http://southernoak.com/about-us/) - [Meet the Team](http://southernoak.com/about-us/meet-the-team/) - [Safety Tips](http://southernoak.com/about-us/safety-tips/) - [Policyholder Blog](http://southernoak.com/policyholder-blog/) - [Community](http://southernoak.com/community/) - [Agent Blog](https://blog.southernoak.com) - [Family Emergency Plan](https://info.southernoak.com/free-family-emergency-plan) - [Home Inventory Checklist](https://info.southernoak.com/free-home-inventory-checklist) - [Watch Our Commercial](https://info.southernoak.com/florida_homeowners_insurance_commercial) - [Why Southern Oak?](http://southernoak.com/why-southern-oak/) - [Why More Families Choose Southern Oak](http://southernoak.com/why-more-families-choose-southern-oak/) - [Why More Agents Choose Southern Oak](http://southernoak.com/why-more-agents-choose-southern-oak/) - [Policy Types](http://southernoak.com/policy-types/) - [Homeowner’s Insurance](http://southernoak.com/policy-types/homeowners-insurance/) - [Renter’s Insurance](http://southernoak.com/policy-types/renters-insurance/) - [Rental Dwelling Property Insurance](http://southernoak.com/policy-types/rental-dwelling-property-insurance/) - [Condo Unit Owners Insurance](http://southernoak.com/policy-types/condo-owners-insurance/) - [Policy Add-Ons](http://southernoak.com/policy-types/policy-add-ons/) - [Contact](http://southernoak.com/contact-us/) - [Southern Oak Marketing](http://southernoakmarketing.com/) ![Florida Homeowners Insurance - Agent Blog](https://blog.southernoak.com/hs-fs/hub/356017/file-2495740847.png?width=694&name=file-2495740847.png "Florida Homeowners Insurance - Agent Blog") # [Why Your Insurance Agency's Web Page Isn't Ranking](https://blog.southernoak.com/resources-for-florida-homeowners-insurance-agents/why-your-insurance-agencys-web-page-isnt-ranking) Sep 23, 2016 12:33:07 PM | Posted by [The Southern Oak Team](https://blog.southernoak.com/resources-for-florida-homeowners-insurance-agents/author/the-southern-oak-team) | Category: [Agency Resources](https://blog.southernoak.com/resources-for-florida-homeowners-insurance-agents/topic/agency-resources) - [Tweet](https://twitter.com/share) ![insurance agency website ranking](https://blog.southernoak.com/hs-fs/hubfs/shutterstock_483184558.jpg?width=640&name=shutterstock_483184558.jpg "insurance agency website ranking") Marketing for an insurance agency is a lot like marketing for any other type of business. If you follow the right steps, your online advertising efforts will be successful, you will get a lot of insurance leads, and you will build a successful and thriving online presence. However, this is easier said than done. If you're wondering why you can't seem to rank in Google search results, you may be doing something wrong. Rest assured, though, that most problems can be fixed. Here are 5 reasons your page might not be ranking, and how you can fix them for your agency's website. **1. Trying to Rank for the Wrong Keywords** This is perhaps the biggest mistake newbie webmasters make. If you sell insurance, it's absolutely no use trying to rank for the keyword "insurance." You will never beat out the big names in the industry, so instead shoot for highly tailored phrases such as "Florida homeowners insurance". **2. Your SEO Stinks** Once you [nail down your keywords](http://blog.southernoakins.com/resources-for-florida-homeowners-insurance-agents/6-ways-to-improve-your-insurance-agencys-seo), make sure they're represented in URLs, headings, text and the alt tags of images, otherwise Google won't know they're there. **3. You Have Sub-Par Content** [Content is still king](http://blog.southernoakins.com/resources-for-florida-homeowners-insurance-agents/how-to-create-good-blog-content), believe it or not. No matter your industry, people are looking to see if you know your stuff. If you do, you'll get trusting leads who may very well become customers. If you don't, you're likely out of luck. **4. No One's Paying Attention** Another reason you might not be ranking is because you have no inbound links. In other words, no one's talking about your agency. Try and create high-quality relationships with people in related fields so they'll blog, tweet and post about you, as well as backlink to your site. **5. You're Not Mobile-Friendly** It's official: Google now penalizes any websites that aren't mobile friendly. Don't let that happen to you. Instead, make sure your site is responsive so it responds well no matter the device your customers are on, such as their phone, tablet, etc. The next step of the process is using social media platforms to get more leads and generate more revenue for your insurance agency.  Download our eBook below to find out how you can get started.  [![Social Media Guide for Florida Homeowners Insurance Agents](https://no-cache.hubspot.com/cta/default/356017/59632204-44e7-44b7-a7eb-c8be60b0f468.png)](https://cta-redirect.hubspot.com/cta/redirect/356017/59632204-44e7-44b7-a7eb-c8be60b0f468) ### Subscribe to the Southern Oak Agent Blog [![Social Media Guide for Florida Homeowners Insurance Agents](https://no-cache.hubspot.com/cta/default/356017/59632204-44e7-44b7-a7eb-c8be60b0f468.png)](https://cta-redirect.hubspot.com/cta/redirect/356017/59632204-44e7-44b7-a7eb-c8be60b0f468) ### Recent Posts [![Florida Homeowners Insurance Southern Oak](https://blog.southernoak.com/hs-fs/file-1321925472-png/layout/logo_my_fla.png)](http://www.myflorida.com) [![Southern oak Insurance FEMA](https://blog.southernoak.com/hs-fs/file-1316380623-png/layout/logo_fema.png)](http://www.fema.gov) [![Best homeowners insurance](https://blog.southernoak.com/hs-fs/file-1316380628-png/layout/logo_fhcf.png)](http://www.sbafla.com/fhcf/) [![NOAA homeowners insurance florida](https://blog.southernoak.com/hs-fs/file-1316385688-png/layout/logo_noaa.png)](http://www.noaa.gov) [![home insurance florida southern oak insurance](https://blog.southernoak.com/hs-fs/file-1316385693-png/layout/logo_red_cross.png)](http://www.redcross.org/fl/jacksonville) [About Us](http://southernoakins.com/about-us/) | [Why Southern Oak?](http://southernoakins.com/why-southern-oak/) | [Policy Types](http://southernoakins.com/policy-types/) | [Community](http://southernoakins.com/community/) | [Contact Us](http://southernoakins.com/contact-us/) | [Privacy Policy](http://southernoakins.com/privacy-policy/) © Southern Oak Insurance Company 2014. 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