When attempting to reach their demographic audience, insurance agents must think outside the norm and develop content that is engaging and informative. This will assist in getting insurance leads that can quickly turn into conversions. While email marketing for insurance agents is a popular way to attract prospects, writing good blog content can help position you as an industry leader.
How can insurance agents create good blog content? Insurance agents can use a number of tactics. Here are a few tips:
Be Original and Authentic
It is important to be original when developing content for your users. If you are writing about home insurance in Florida, make sure you are writing about facts and situations you are familiar with and can provide an insightful perspective from your own point of view.
Make Your Blog Actionable
This starts with great headlines that will attract your audience. Once you have their attention and they are reading your content, your blog should give the readers something to do. List steps or actions to take to keep them coming back for actionable advice.
Be a Teacher and a Leader
Write about topics that take readers on a journey. You want to give them something they will be able to absorb and think on. Ask, and answer questions that others may have. This helps position you as an industry source for others to draw information from. Always use relevant, and shareable content.
Have Great Images
A good blog has relevant images and videos. Most readers are visual, especially if they are reading content online. Images that tell a story will be better conveyed through clear and vibrant imagery.
Keep the Information Current
If you start a blog, take the time to keep it up. This is the only way you will keep your readers engaged, and get other parties to become interested in what you have to say. Make sure you have shareable content that can be linked to, and make sure your content is relevant to your industry.
Utilize Your Resources
If you are having a hard time keeping up with a consistent schedule, solicit the help of family or friends who are familiar with your industry and can write on a number of topics. You can also utilize the services of a writing platform to generate the content you need.
Good blog content helps with SEO and helps people find you in the search engines. Writing about auto insurance, homeowners insurance, and other insurance related topics to add variety can keep your audience engaged, and draw new readers. It is important to post regularly to get good leads, generate traffic and have effective results. All of these tips working together will assist in enhancing your brand and your blog.
Sharing your blog content on social mediais a great way to get your agency noticed. Learn how to improve your agency's social media by downloading our eBook.
