Getting specific messages to your existing customers and generating new insurance leads in unique ways like through email marketing for insurance agents can be challenging. Having a blog for your insurance agency allows you to write about timely and relevant topics for your audience and gives you the ability to distribute this content via email and social media while targeting specific keywords to help you rank higher in search engines like Google, Bing, and Yahoo . But what blog topics should an insurance agent write about?
What types of blog topics would my audience enjoy?
The types of blogs you offer should be diverse. They should address issues which are important to your customers, be educational for those seeking home insurance in Florida, address issues with Florida Homeowners insurance, and most importantly, be topics that your customers will want to share and engage with. Here are 30 blog ideas for insurance agents that should help get you started:
- 10 quick ways to add equity in your home
- The best times of year to buy a new house
- Changes in the insurance industry for 2016
- What is covered under Florida Homeowners insurance
- Why everyone should have flood insurance
- The most dangerous rooms in your home and how to make them safer
- Making your home safer for guests during the holidays
- Pool safety items most people don't think about
- Does bundling your homeowners insurance and auto insurance save you money?
- The insurance carriers with the best customer service ratings
- 10 cleaning products that are dangerous for pets
- Getting your backyard ready for spring - The 10 most important things to do
- Which state has the highest insurance premiums and why
- The 10 most bizarre homeowners insurance claims of all time
- When is the best time of year to sell your home?
- Factors that affect a homeowners policy
- Are you sharing too much about your family on social media?
- The 10 safest neighborhoods in Florida
- 5 tips for homeowners for every month of the year
- Does flood insurance cover an overflowing toilet?
- Selling your home and what you need to know
- What does home insurance really cover?
- Risks that may affect the pricing on an insurance policy
- Tips and tricks to organize your home
- Does living in a gated community add up to cheaper insurance?
- Why you may need umbrella insurance
- Understanding the intricacies of homeowners insurance
- What is replacement cost?
- What is cash value?
- What is property cost evaluation?
These topics should help build an interesting and diverse blog platform that will engage a wide audience. Keeping topics simple but informative is always key in projecting the right image for your brand, and in successfully marketing your services. Are you a new agent looking for some extra tips on how to grow your customer base? Make sure you refer back to a previoius blog post, 5 Marketing Tips for New Insurance Agents.
To learn more email marketing tips, download our eBook "12 Tricks to get More Opens and More Leads."
