Current marketing advice for homeowners insurance agents mostly centers around digital advertising. While internet marketing has its place, many agencies have learned not to ignore traditional media when they want to increase business and promote their brands. In particular, advertising home insurance on the radio can offer an affordable and effective way to brand and market a local agency to the right audience. Seventy percent of Americans are within the reach of a local radio station, and people spend an average of about two hours a day listening.
