Because of the Internet, today's Florida homeowners insurance agents have access to hundreds of resources that were not available a decade or so ago. However, the World Wide Web has become so vast that it can be tough to know which information or services are truly useful. In that spirit, these are 10 truly useful online tools and sources of information that can help agents grow their business.

Homeowners insurance is an old-school profession, used to relying heavily on face-to-face communication, handshakes, flyers, and referrals to generate insurance leads. And while these are still great business strategies for the independent insurance agent, many of your customers have moved online, so it benefits you to follow them. Most likely you’re already on Facebook, but may be confused about the best ways to turn your fans into lifelong, repeat customers. We’re here to help with five of the simplest strategies for generating revenue with Facebook.

1. Tell a Story

Social media marketing should be a big part of any Florida homeowners insurance company's marketing plan.  And a big part of that focus should be on having social media pages that are visually appealing.  Use this guide to keep track of the optimal sizes for all of your social media graphics and generate insurance leads from your social fans.  Also, if you're interested in social media marketing for your homeowners insurance agency, download our free eBook: Using Social Media to Generate Revenue - A Simple Guide for Insurance Agents.

LinkedIn is the place to put a business presence out onto social media. Although generating insurance leads and revenue on LinkedIn may not happen overnight, it is more than possible with a well-curated profile, a developed network, and a thorough understanding of how to use the platform to generate future profits. These seven tips will help Florida homeowners insurance agents up your efforts at small business marketing with LinkedIn.

Google+, as one of the newest players on the social media scene, poses a quandary for many independent insurance agents: you know you ought to use it, but you’re not quite sure how. This can result in anxiety, analysis paralysis, and a lack of forward progress that hinders your business. Well, no longer. Generating insurance leads and revenue from Google+ is surprisingly easy, once you get the basics down. Here are four tips to get you started today.