LinkedIn is the place to put a business presence out onto social media. Although generating insurance leads and revenue on LinkedIn may not happen overnight, it is more than possible with a well-curated profile, a developed network, and a thorough understanding of how to use the platform to generate future profits. These seven tips will help Florida homeowners insurance agents up your efforts at small business marketing with LinkedIn.
1. Choose a Killer Picture
The profile picture is the first thing people see when they look at your page, so a well-chosen image is essential. If you are trying to convey a cohesive brand presence, choose your company’s most defining logo. If you are a single independent insurance agent, go for a professionally taken shot in color.
2. Use the Top Banner
If you’re trying to convey a further sense of who you are, the top banner is an ideal spot to do so. Choose a targeted image, and include text if relevant. You can even rotate banners to include different calls to action for various promotions or times of year. And since you’re selling Florida homeowners insurance, a regionally specific image is also recommended. For a simple guide to social media graphic sizes click here.
3. Recommend People in Your Industry
Recommendations rarely go unreturned, so taking the time to give props will likely have a good ROI in the form of social proof and eventually insurance leads. Hit up people in your industry as well as closely related fields, such as real estate, financial planning, taxes and accounting. You can also ask current clients for reviews and recommendations.
4. Scout Out the Competition
To stay competitive, you’ll want to make sure you aren’t being outclassed. Most people don’t know that you can look at others’ pages anonymously simply by choosing to browse invisibly through the “Profile Views” settings. This allows you to check out other insurance agents without being “caught.” When you’re ready to make connections again, turn anonymity off.
5. Move Prospects Down the Funnel
Connecting on LinkedIn helps you move your insurance leads down the funnel, because every time they see you, they're closer to committing. Not only that, more connections makes your profile more dynamic, increases the number of people who might give you recommendations, and widens your network to the people they know too.
6. Pitch to Customers in Your Description
Remember to use your description. Not only should you give a well-rounded overview of who you are and what you do, remember to sell to your potential clients and prospects by including your value proposition, your unique offerings, and what makes you the best at selling Florida homeowners insurance.
7. Use “Showcase” Pages
Showcases pages help you highlight certain services or aspects of your brand that you want to draw closer attention to. Perhaps you want to highlight specific types of homeowners insurance you sell, or new initiatives, or a new branch office. A variety of well-targeted Showcase pages allows you to reach your different audiences, all through one main platform.
A LinkedIn profile is very flexible, so make the effort to use all the opportunities at your fingertips. Your business, and by extension you, will prosper
To learn more about social media marketing for homeowners insurance agents, download our free eBook: Using Social Media to Generate Revenue - A Simple Guide for Insurance Agents. And sign up for our Agent Blog.
