5 Reasons Your Insurance Agency's Web Page Isn't Ranking

Marketing for an insurance agency is a lot like marketing for any other type of business. If you follow the right steps, your online advertising efforts will be successful, you'll get lots of insurance leads, and you'll build a successful and thriving practice.

However, this is easier said than done. If you're wondering why you can't seem to rank in Google search results, you may be doing something wrong. Rest assured, though, that most problems can be fixed. Here are 5 reasons your page might not be ranking, and what to do about them.

This is perhaps the biggest mistake newbie webmasters make. If you sell insurance, it's absolutely no use

trying to rank for insurance. You will never beat out the big names, so instead shoot for highly tailored phrases such as "Florida homeowners insurance".

Once you nail your keywords, make sure they're represented in URLs, headings, text and the alt tags of images, otherwise Google won't know they're there.

Content is still king, believe it or not. No matter what your industry, people are looking to see that you know your stuff. If you do, you'll get trusting leads who may very well become customers. If you don't, you're likely out of luck.

It could be you're not ranking because you have no inbound links. In other words, no one's talking about you. Forge high-quality relationships with people in related fields so they'll blog, tweet and post about you, and backlink to your site.

It's official: Google penalizes sites that aren't mobile friendly. Don't let that happen to you. Instead, make sure your site is responsive so it fits all devices, or get a separate mobile version.

Want to rank higher? Get a free evaluation of your web page from our Southern Oak Marketing Mentor, who can help you identify where you're going wrong and what you can do about it.

If you want to avoid online marketing mistakes, read another one of our posts here.