--- title: 5 Reasons Your Insurance Agency's Web Page Isn't Ranking description: If you're wondering why the web page for your insurance agency isn't ranking, follow these tips to make sure you're doing everything right. image: https://blog.southernoak.com/hubfs/insurance_agent_search_marketing.jpg --- [![Florida Homeowners Insurance - Southern Oak Insurance](https://blog.southernoak.com/hs-fs/file-1316105448-png/layout/logo.png)](http://southernoakins.com) [![](https://blog.southernoak.com/hs-fs/file-1316105483-png/layout/btn_agent_login.png)](https://soi.policyport.com/wps/portal/soiagent/!ut/p/c4/04_SB8K8xLLM9MSSzPy8xBz9CP0os3hnd0cPE3MfAwODQBMjAyM3Z29njwBfIwMLU_2CbEdFAMOiBOg!/) [![](https://blog.southernoak.com/hs-fs/file-1316105478-png/layout/btn_become_agent.png)](http://info.southernoakins.com/florida-homeowners-insurance-agency-appointment-request) [![Facebook](https://blog.southernoak.com/hs-fs/file-1321650047-png/layout/btn_facebook.png)](https://www.facebook.com/SouthernOakIns) [![Twitter](https://blog.southernoak.com/hs-fs/file-1321630027-png/layout/btn_twitter.png)](https://twitter.com/SouthernOakIns) [![LinkedIn](https://blog.southernoak.com/hs-fs/file-1321410970-png/layout/btn_linkedin.png)](http://www.linkedin.com/company/southern-oak-insurance-co) [![Demotech](http://southernoakins.com/wp-content/themes/SouthernInsurance/images/logo_demotech_header.png)](http://www.demotech.com/search_results_fsr.aspx?id=12247&t=2) Call us Today at 877.900.3971 - [Home](http://southernoak.com/) - [About](http://southernoak.com/about-us/) - [Meet the Team](http://southernoak.com/about-us/meet-the-team/) - [Safety Tips](http://southernoak.com/about-us/safety-tips/) - [Policyholder Blog](http://southernoak.com/policyholder-blog/) - [Community](http://southernoak.com/community/) - [Agent Blog](https://blog.southernoak.com) - [Family Emergency Plan](https://info.southernoak.com/free-family-emergency-plan) - [Home Inventory Checklist](https://info.southernoak.com/free-home-inventory-checklist) - [Watch Our Commercial](https://info.southernoak.com/florida_homeowners_insurance_commercial) - [Why Southern Oak?](http://southernoak.com/why-southern-oak/) - [Why More Families Choose Southern Oak](http://southernoak.com/why-more-families-choose-southern-oak/) - [Why More Agents Choose Southern Oak](http://southernoak.com/why-more-agents-choose-southern-oak/) - [Policy Types](http://southernoak.com/policy-types/) - [Homeowner’s Insurance](http://southernoak.com/policy-types/homeowners-insurance/) - [Renter’s Insurance](http://southernoak.com/policy-types/renters-insurance/) - [Rental Dwelling Property Insurance](http://southernoak.com/policy-types/rental-dwelling-property-insurance/) - [Condo Unit Owners Insurance](http://southernoak.com/policy-types/condo-owners-insurance/) - [Policy Add-Ons](http://southernoak.com/policy-types/policy-add-ons/) - [Contact](http://southernoak.com/contact-us/) - [Southern Oak Marketing](http://southernoakmarketing.com/) ![Florida Homeowners Insurance - Agent Blog](https://blog.southernoak.com/hs-fs/hub/356017/file-2495740847.png?width=694&name=file-2495740847.png "Florida Homeowners Insurance - Agent Blog") # [5 Reasons Your Insurance Agency's Web Page Isn't Ranking](https://blog.southernoak.com/resources-for-florida-homeowners-insurance-agents/5-reasons-your-insurance-agencys-web-page-isnt-ranking) Nov 20, 2015 2:46:04 PM | Posted by [The Southern Oak Team](https://blog.southernoak.com/resources-for-florida-homeowners-insurance-agents/author/the-southern-oak-team) | Category: [Agency Resources](https://blog.southernoak.com/resources-for-florida-homeowners-insurance-agents/topic/agency-resources) - [Tweet](https://twitter.com/share) ![insurance_agent_search_marketing.jpg](https://blog.southernoak.com/hs-fs/hubfs/insurance_agent_search_marketing.jpg?width=703&name=insurance_agent_search_marketing.jpg "insurance_agent_search_marketing.jpg") Marketing for an insurance agency is a lot like marketing for any other type of business. If you follow the right steps, your online advertising efforts will be successful, you'll get lots of insurance leads, and you'll build a successful and thriving practice. However, this is easier said than done. If you're wondering why you can't seem to rank in Google search results, you may be doing something wrong. Rest assured, though, that most problems can be fixed. Here are 5 reasons your page might not be ranking, and what to do about them. ## 1. Trying to Rank for the Wrong Keywords This is perhaps the biggest mistake newbie webmasters make. If you sell insurance, it's absolutely no use trying to rank for insurance. You will never beat out the big names, so instead shoot for highly tailored phrases such as "Florida homeowners insurance". ## 2. Your SEO Stinks Once you nail your keywords, make sure they're represented in URLs, headings, text and the alt tags of images, otherwise Google won't know they're there. ## 3. You Have Sub-Par Content Content is still king, believe it or not. No matter what your industry, people are looking to see that you know your stuff. If you do, you'll get trusting leads who may very well become customers. If you don't, you're likely out of luck. ## 4. No One's Paying Attention It could be you're not ranking because you have no inbound links. In other words, no one's talking about you. Forge high-quality relationships with people in related fields so they'll blog, tweet and post about you, and backlink to your site. ## 5. You're Not Mobile-Friendly It's official: Google penalizes sites that aren't mobile friendly. Don't let that happen to you. Instead, make sure your site is responsive so it fits all devices, or get a separate mobile version. Want to rank higher? Get a free evaluation of your web page from our Southern Oak Marketing Mentor, who can help you identify where you're going wrong and what you can do about it. If you want to avoid online marketing mistakes, [read another one of our posts here](http://blog.southernoakins.com/resources-for-florida-homeowners-insurance-agents/the-10-biggest-mistakes-insurance-agencies-make-with-online-advertising).  [![Agent Marketing Portal Login](https://no-cache.hubspot.com/cta/default/356017/6b40503f-c4c5-4760-926f-506f07e19e49.png)](https://cta-redirect.hubspot.com/cta/redirect/356017/6b40503f-c4c5-4760-926f-506f07e19e49) ### Subscribe to the Southern Oak Agent Blog [![Social Media Guide for Florida Homeowners Insurance Agents](https://no-cache.hubspot.com/cta/default/356017/59632204-44e7-44b7-a7eb-c8be60b0f468.png)](https://cta-redirect.hubspot.com/cta/redirect/356017/59632204-44e7-44b7-a7eb-c8be60b0f468) ### Recent Posts [![Florida Homeowners Insurance Southern Oak](https://blog.southernoak.com/hs-fs/file-1321925472-png/layout/logo_my_fla.png)](http://www.myflorida.com) [![Southern oak Insurance FEMA](https://blog.southernoak.com/hs-fs/file-1316380623-png/layout/logo_fema.png)](http://www.fema.gov) [![Best homeowners insurance](https://blog.southernoak.com/hs-fs/file-1316380628-png/layout/logo_fhcf.png)](http://www.sbafla.com/fhcf/) [![NOAA homeowners insurance florida](https://blog.southernoak.com/hs-fs/file-1316385688-png/layout/logo_noaa.png)](http://www.noaa.gov) [![home insurance florida southern oak insurance](https://blog.southernoak.com/hs-fs/file-1316385693-png/layout/logo_red_cross.png)](http://www.redcross.org/fl/jacksonville) [About Us](http://southernoakins.com/about-us/) | [Why Southern Oak?](http://southernoakins.com/why-southern-oak/) | [Policy Types](http://southernoakins.com/policy-types/) | [Community](http://southernoakins.com/community/) | [Contact Us](http://southernoakins.com/contact-us/) | [Privacy Policy](http://southernoakins.com/privacy-policy/) © Southern Oak Insurance Company 2014. All rights reserved. **[MySouthernOak](https://soi.policyport.com/insured-web/start/soi/login?execution=e1s1) | [Find an Agent](http://southernoakins.com/find-an-agent/) | [Get an Instant Quote](http://southernoakins.com/get-an-instant-quote/)**