Grow strong connections with your new customers and you'll help spread positive feedback about your business.
For new insurance agents, getting those first few customers can seem daunting. Will they come? Do you have the knowledge to receive them? With a solid marketing strategy, you can not only bring in customers, you'll feel more prepared to keep them with your agency in the long term.
1. Create a Bio Sheet for Your Customers
When you're a new insurance agent, it's important for you to provide opportunities for your customers to get to know you. They want to feel reassured that you have experience and that you'll be available to answer their questions. Create a bio sheet with a professional photo. If you're taking over someone else's position, consider sending this to existing clients. Put your biography and photo onto your agency's website as well.
Give information to your leads, and they'll return as customers.
2. Connect With Information
One of the best marketing strategies that you can use in this digital age is to create a blog or a newsletter and send it to your customers and others who've subscribed. This not only gives you an opportunity to promote your business, it positions you as a person who shares knowledge and is knowledgeable about the field. Giving a little information gives your customers a lot of trust in your business.
3. Go Local
While web-based information casts a wide net, if you want to get known locally, you want to reach out in ways that are beyond digital. Set up a booth at a local festival, write the occasional column for the community newspaper, or speak at an event. Whatever you do, consider whether this will build rapport with your target audience and make a plan to focus on gaining excellent new community connections.
4. Check In With Your Customers
When you're a new insurance agent who's trying to build your business, you may need to provide an even higher standard of customer service than you would if you had existing customers. If you're taking over customer portfolios, check in with them by phone or email and let them know that you're there to answer any questions they might have for you. Do the same when their insurance policy changes annually. Staying in touch is not only good marketing, it also prompts your customers to ask the questions that they've had over the course of the year.
5. Focus on Building Solid Contacts
At the beginning of your career, it can be tempting to pursue every lead in the hopes that it will generate business for your company. Begin with your friends and family, letting them know about your business, and then move outwards into the community using word of mouth as you look for other customers. If a lead seems very difficult or uninterested, don't worry: you will have more leads, and they will turn into excellent customers. Maintain your focus on creating close connections with high-quality customers, and these customers will let others know, drawing many good people to your business.
When you're looking for an insurance professional, contact Southern Oak. We're here to answer your questions about our products, and we have extensive experience in the Florida insurance industry. With our easily accessible agent portal, you'll have immediate access to policy information and quick quote tools to help your customers get what they need.
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