In today’s market, it is important to utilize a number of platforms to engage your audience. As an insurance agent, the more visible you are, the likelihood of increasing your customer database grows. Using social media platforms to connect is essential. Today’s home insurance customer wants complete interaction. Having an active Facebook page, Twitter account, and articles on LinkedIn is not only smart, but demonstrates that you are completely immersed in what is going on.
How does the use of social media assist?
Social media platforms help attract new customers. By sharing current information on home insurance coverage and other relevant topics, your audience will be able to engage and help share your messages on social media. This helps position you as an industry leader, drawing new customers to your sites and social media channels. With the right information, you can convert conversations into sales.
What are the differences in the main platforms?
There are three social media platforms that can be very beneficial to an insurance agent:
Facebook is one of the most popular platforms on the market for engaging an audience. It allows the use of business pages, paid advertising, and helps stay connected to current and future customers. Videos, pictures and articles can be shared on Facebook to keep your audience interested in what you have to say.
Twitter is a useful tool for quickly getting out snippets of information that will send customers to your other platforms to find out more. The character limit on Twitter is 140 characters, so messages must be meaningful and intriguing enough to get them to click on the link. Twitter also has paid advertising.
Originally designed as a tool for professionals, this platform has significantly grown. It now offers paid advertising, and a platform where insurance agents can write and post articles for sharing and interest. This is a great opportunity for discussions on home insurance, such as topics of interest dealing with home insurance and new legislation that will affect homeowners insurance.
When used effectively, social media can quickly build and retain a sizeable audience, thus helping bring more traffic to your company’s website. Taking the time to learn how to use social media is beneficial and will help build brand identity, increase visibility, and gain solid leads for conversion.
Make sure your social media platforms are up to par by reading our eBook, Using Social Media to Generate Revenue. Click the image below to download.