We all like variety. Although independent insurance agents routinely need to attract the same kinds of customers to the same kinds of products, that doesn’t mean you can’t vary your email marketing approaches to keep them interested. Using these email subject lines will put an extra kick in your email campaign, earning higher open rates and preventing them from sending you to the trash. Plus, it may just help keep your customers’ and prospects’ inboxes from becoming dull.
1. The Top 5 Ways to Grow Your Home Investment Fast 
A list of useful, actionable ideas is always appreciated by homeowners, and will keep insurance leads happy and make you seem trustworthy.
2. Do You Have Florida Homeowners Insurance? This Email’s For You
This email is more versatile than it seems. It targets:
•existing customers who already have homeowners insurance through you
•customers who buy other products but not this type
•prospects who’ve bought nothing from you
With a little tailoring inside, you can use it to talk to everyone on your list about a new product or a great deal. Download our free eBook here to learn more tricks.
3. Hi There, _________ welcome to the neighborhood.
This one is familiar and personalized, targeting new home owners. It will make people wonder what prompts the friendliness: open accomplished!
4. Can Your Monthly Insurance Rates Be Better?
The question is usually yes, and inside the email you can present your case.
5. Guess What We Just Sent You?
Everyone wants to know the answer to that question!
6. ____________ Has a Message For You
This one’s simple: social credibility. Fill in the blank with the name of an impressive customer, maybe a local figure or a successful businessperson. Their testimonial will carry lots of weight.
7. Cut your insurance rates, not your coverage
Everyone wants to save...but they also want quality, so if you can help them do both, let them know in the subject line.
8. Are You Happy with Your Florida Homeowners Insurance, _____________?
This subject line is personalized to the recipient by filling their name in the blank. The use of their name will prompt higher opens, and once inside you can present your case for the product.
9. Quick Savings Tips for Homeowners
A brief subject line that promises good returns.
10. You Won’t Believe What We Fit Inside An Email
This is an attention-grabber for sure, so you better back it up with a great offer, free consultation, lots of info or something else worthy of the line. Next time you’re stuck for a subject line, grab one of these and mold it to your needs. Creativity can only help, so go for it!
There are plenty of other tips you can learn about from our Email Marketing for Independent Insurance Agents eBook. Download you free copy now.
If you want to know how to stay connected to your customers, read another one of our posts here.
