When marketing for insurance agencies, understanding the market and how digital advertising can assist in elevating your brand is key. Knowing what trends could significantly affect the way you do business, and what your customers may be interested in will help you tailor your marketing campaigns to reach the right demographics to attract valid insurance leads. Here are 5 digital advertising trends to watch in 2016:
New social
New social platforms are taking center stage that are niche-based to attract specific audiences. They can offer an in-depth, comprehensive look into companies and what they offer. Being able to position yourself as an industry leader and resource is more important than ever. Look for new platforms of engagement coming down the pipeline in 2016. You may also want to read about the Top 5 Don'ts of Email Marketing here.
Wearable technology
Digital marketing is set to see a jump in wearable technology for a number of markets. For the insurance industry, this could mean new policies and insured individuals. Although wearable technology is just catching on, developers are starting to integrate wearable technology beyond watches and glasses, making it an everyday staple among the masses.
Application development
Dedicated apps will soon become the standard. Your marketing team should be thinking of ways to integrate this into your strategy to keep you ahead of the competition. Considering an app that would work in conjunction with your online platform to provide immediate accessibility will give you leverage and validity. Click here to read about the 10 biggest mistakes insurance agencies make with online advertising.
Interactivity
Customer engagement through content-based dialogue is coming to the forefront. Traditional blogs and other content on sites will be replaced with real-time feeds and dialogue.
Predictive Analytics
Data is an important aspect of any campaign, but digital marketers are taking data to another level. Marketers are now able to predict the probability of outcomes based on relevance and engagement. Look for more of this moving forward.
Use these trends to craft your strategy for a winning outcome. Need a digital game plan for 2016? Use our Southern Oak Marketing Mentor Program!
