As a small insurance agency, you may feel as if advertising on television is too expensive and unaffordable. While this may be true in certain time slots, TV advertising is attainable when you have the right information and resources to guide you. There are many avenues that are specifically designed to enhance marketing for insurance agencies, and using television ads to gain insurance leads is just one of a number of options.
Why would an insurance company use TV advertising?
TV advertising allows you to reach a wider audience and enhances your brand. You will also be able to pinpoint a target market and concentrate on their area. Insurance companies that are seen on television may also gain more validity among their target audience.
Here are some suggestions that can help get you from the office to the TV screen:
Cable
Cable networks have local programming options that can be useful and cost efficient. Instead of your ad reaching their entire viewing audience, your advertising will only reach the areas you need, saving you a ton of money.
Local Programming
Using local programming can boost your brand, especially during non-peak hours. Slipping your TV ads into time slots where you can reach your audience, but cut costs based on information from the network is smart and significantly cheaper than a primetime airing.
Co-op programs
Working with a major carrier to advertise their insurance while getting your agency in the limelight is another way that can get you on the television screen. This takes a majority of the cost off your agency, while capitalizing on the reach of the bigger brand.
Things to consider when seeking TV advertising
Once you’ve decided to take this route, knowing what you need and how things are done is key. You must consider the competition, whether or not you have the budget to create an ad that is high-quality, the content, graphics, music and overall appeal. Getting an agency to assist may be an additional expense you aren’t expecting, even if you are using the bigger insurance company. You also need to know how to evaluate the metrics to determine whether or not your ads are effective. The entire process is very hands-on and can be time consuming. Learn the 5 Marketing Tips for New Insurance Agents.
Before getting started, give it careful consideration. Is your agency ready to be on TV? The Southern Oak Marketing Mentor program can help you weigh the many options available in advertising for insurance agencies today! Sign up here.
