Like the rest of Florida in 2017, Southern Oak Insurance was glued to the screen for Hurricane Irma updates. We prioritized keeping our customers informed and safe with a strategic disaster plan. In addition to supporting our customers, our plan helped us successfully cope with the increase in insurance claims that followed Hurricane Irma.

Getting specific messages to your existing customers and generating new insurance leads in unique ways like through email marketing for insurance agents can be challenging. Having a blog for your insurance agency allows you to write about timely and relevant topics for your audience and gives you the ability to distribute this content via email and social media while targeting specific keywords to help you rank higher in search engines like Google, Bing, and Yahoo .  But what blog topics should an insurance agent write about? 

As an insurance email marketer, there are a number of do’s and don’ts that should be an important part of the strategy. In this new year, taking the time to reassess and develop new objectives should be a high priority. There may have been a number of things that did not work in the old strategy. Setting new resolutions to have an effective reach to your target market is key. When seeking insurance leads, here are a few to consider:

At first blush, advice about when independent insurance agents should send emails might look more like advice about when not to send emails. Why? Because there are quite a number of days and times you should avoid wasting your words, as well as a few that will get you the most attention. Once you know when these times are, you can optimize emails to gather insurance leads and reap the benefits of a solid email marketing campaign.

Launching an email marketing campaign can be tough, and can feel easy to make mistakes in this new and ever-evolving field. However, independent insurance agents can’t afford to give up this valuable source of insurance leads. Rest assured that if you stay away from the basic "don’ts," you will reap the rewards of email marketing with little trouble.

We all like variety. Although independent insurance agents routinely need to attract the same kinds of customers to the same kinds of products, that doesn’t mean you can’t vary your email marketing approaches to keep them interested. Using these email subject lines will put an extra kick in your email campaign, earning higher open rates and preventing them from sending you to the trash. Plus, it may just help keep your customers’ and prospects’ inboxes from becoming dull.