LinkedIn is a social networking platform designed for professionals. Although its use can be of merit to quite a few people, there are some situations where LinkedIn can work against you, rather than for you. Insurance agents may see LinkedIn as a great way to attract and connect with other people, but unless it is an insurance agent platform, participation could become problematic. Here are 10 people you should NOT connect with on LinkedIn:

As an insurance email marketer, there are a number of do’s and don’ts that should be an important part of the strategy. In this new year, taking the time to reassess and develop new objectives should be a high priority. There may have been a number of things that did not work in the old strategy. Setting new resolutions to have an effective reach to your target market is key. When seeking insurance leads, here are a few to consider:

As a small insurance agency, you may feel as if advertising on television is too expensive and unaffordable. While this may be true in certain time slots, TV advertising is attainable when you have the right information and resources to guide you. There are many avenues that are specifically designed to enhance marketing for insurance agencies, and using television ads to gain insurance leads is just one of a number of options.

When marketing for insurance agencies, understanding the market and how digital advertising can assist in elevating your brand is key. Knowing what trends could significantly affect the way you do business, and what your customers may be interested in will help you tailor your marketing campaigns to reach the right demographics to attract valid insurance leads. Here are 5 digital advertising trends to watch in 2016:

You know how important insurance leads are to your business. Luckily, marketing for insurance agencies isn’t any harder than marketing for other industries. Knowing what not to do is a major step in the right direction, so here are 10 mistakes to avoid.

The Internet is a big place. There are a variety of websites and online communities where people choose to spend their time. While you may spend a lot of your online time browsing social media sites or reading industry blogs, these may not be the places that your customers frequent. When it comes to marketing for insurance agents, you want to make sure that you are making the most of your online advertising budget. Creating customer personas is the best way to narrow the focus of your marketing to bring in more insurance leads.

Marketing for insurance agents isn’t always an obvious prospect. If you take the wrong approach, moreover, you may lose customers that could have been yours.